Motor shows are back and plan to make a big noise

by | Jun 30, 2021 | Event Sector, General News, Industry News


With news that the Geneva Motor Show will return in 2022, after missing two years due to the COVID-19 pandemic, our thoughts turn back to 2019, when we were there in production with Torque Agency for the launch of the Pininfarina Battista electric hypercar.

Torque brought the reveal to life, with full design, production and logistics planning for a pre-show VIP event in front of an invited audience of almost 250. We worked with Torque to provide sound for the reveal event, which required us to design and supply two systems, one for speech and one for the car reveal VT and DJ playing music.

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The 2022 Geneva Motor Show will take place on 17-27 February and the organisers are promising an “exciting evolution” that is “substantially different” from past events. The British Motor Show, which returns on 19-22 August this year, also has a new look and format, having moved to Farnborough International Expo Centre.

We wait with baited breath to see what innovative spectaculars production companies like Torque have up their sleeve and stand ready to complement their creativity with impeccable sound.